Black Friday 2014: Failure or Success?

Published at Pandora’s Box – York College Newspaper

By Chereese Sheen

Shoppers and store managers in New York City disagree on whether this years Black Friday was a success. With only 27 days between Black Friday and Christmas, stores are scrambling to make sales this holiday season.

Black Friday, for shoppers, is traditionally the first day to shop for holiday presents. However, for management, Black Friday is the one-day they are hoping to exceed in sales, and clear the red. According to the National Retail Federation’s Retail Insight Center, approximately 52% of adults planned to shop on Cyber Monday, but about 19% said they would use a mobile device.

“I only made about $33,000, and that was nothing. I needed to do a lot more,” said Rhonda Watson, the store manager of GameStop on Ralph Avenue in Brooklyn.

Watson’s estimated goal for the anticipated night was $46,000.

Best Buy announced that it would join Toys R Us and J.C. Penney by opening at 5 p.m. on Thanksgiving Day. That is one hour earlier than TargetSears, Kohl’s and Macy’s, which all opened at 6 p.m. Thursday.

Watson said, in an interview, “Sales were very slow, because a lot of other stores were open on Thanksgiving Day.”

According to the GameStop website, on Friday store hours are from 10 a.m. to 9 p.m.

Watson said her store was open from 12 a.m. to 9 p.m. on Black Friday. However, she was there by 10:30 p.m. on Thanksgiving, and left around 8 p.m. Friday.

“We had the door closed until like 7 a.m., when the sun came up, because I was the only store open in my shopping center,” said Watson.

Saleesha Matthews, a 20-year-old Brooklyn resident, took advantage of the sales at Queens Center Mall.

“I bought electronics, and clothes. I went to Forever 21, Target, H&M, and Michael Kors,” said Matthews, in an interview.

Matthews said when she got to the mall at 2 a.m. the stores were open, but still had “ridiculously long” lines.

Karen Lopez, manager of the McDonald’s in the Green Acres Mall, for the past 9 months said, “We opened 6 p.m. Thursday, to 11 p.m. Friday.”

According to the McDonald’s Corporation, the United States comparable sales decreased one percent in October.

“Business was slow until about 11 a.m.,” said Lopez, in an interview.

Lopez had hopes in a busy day, due to the number of stores in the mall that were having Black Friday sales.

According to numerous videos on YouTube, Black Friday turned from a day to save money on gifts, to brawls over a limited amount of electronics.

“There were no incidences at my store, but there was an attempted robbery at another GameStop,” said Watson, the store manager in Brooklyn.

David Curry, 23, from Jamaica, Queens said in an interview, “Of course I went shopping on Black Friday, it was a zoo. I brought towels, washrags, and cleaning supplies for my new house. Oh, and some Blu-ray movies.”

In a recent survey, only one person, out of 10, said they shopped on Cyber Monday.

“I just bought some weights on my iPad,” said Curry.

“[Black Friday] was frustrating, but I would do it again next year,” said the Brooklyn resident, Matthews. “I did not have time [to shop] Cyber Monday.”

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